In my last year of University we were tasked with the large project of creating and designing everything for our own conference. I chose to focus my conference on empowering women creators, whether they were bloggers, graphic designers, fashion designers, or crafters. My conference would provide business classes, speeches from empowering female entrepreneurs, panel discussions and a variety of workshops.


The identity for Create 2015 utilizes a mixture of femininity, creativity and class. With the use of white space, black and white photos, pink and gold accents, and my own hand lettering, I was able to present the tone of the conference from the beginning. For this project I created the whole identity, invitation, event program, name tag, conference swag. To enhance the idea of creativity I gold foiled everything by hand and used my own hand lettering. I am found, styled and photographed my models to create the images I envisioned.